Living eating and breathing M.B.A. ......

Following are the oneliners picked from class session of marketing by our instructor Prof. P.K. Yadav.....Despite being a personal blog i would love to share these mighty one-liners used in class...to make a point more assertive rather than aggresive...well many of us might have condaratictory views on some of them but they are worth creating an agitation in mind regarding corporates and corporate world...
->Customer is the "KING".
->Half of the money in advertising is a waste but we don't know the which half.
->Smiles attracts smiles.
-->Every decision is a cost.
-->cost is profit lost.
-->Satisfy a customer if he comes back to you it's the beginning of a relationship.
-->Build a company to sell it off.
-->Buying should be an experience.
-->Harvard is as old as education is.
-->A man is an Economic man.
-->People will not buy until they are persuaded.
-->Jargons change but essence don't.
-->Work on your strength compete on it.
-->Kill competition on there weakness.
-->Customers do not want a drill rather they want an aid to make a hole.
-->Change yourself it's less costly.
-->Target never depend on wants rather on demands.
-->Always know WHO YOU ARE COMPETING WITH?
-->Operational issues kill the idea.
-->always ask WHAT IS IN IT FOR ME?
-->Market place has converted into market space.
-->Everything gets copied within days...so always be ready with something new.
-->Love money not business
-->Don't love stocks love prices.
-->Life is a game of constraints.
-->Americans create company to sell it.
-->Acquire product,Retain services,create apostle*
-->Everybody can blossom we need the right ground "fertile ground"
-->Relationship is there till it's beneficial.
-->Sometime due to cost of change people don't break relationship.
-->Never underestimate power of powerless.
-->Loose the business but don't agree on unethical demand
-->Success bread success.
-->People cheat if they have short term interest.
-->Cats should be fragmented so that monkey can have his share.
-->In jungle you know your enemy but in corporate you don't know your enemies.
-->Be clear what you want.(READ IT ONCE AGAIN.)
-->You can make mistake while choosing your friends but choose your enemy wisely.
-->Find a true enemy.
-->If market share is lost nothing is lost.
If brand is lost something is lost.
but if customer is lost everything is lost.
dedicated to unending and incomplete world of marketing...